Contact by:

Email: lisa2060@vip.sina.com

Address: Institute of Intellectual Property Law, China University of Political Science and Law, Beijing 100088, P.R. China

Prof. Jixiang Cai, male, founder of intangible assets discipline, expert of Special Government Allowance of the State Council; Professor of Law, CUPL

Academic Writing:

1. Theory of Intangible Assets, (1st edition: Haitian Press, Mar. 1996; Latest edition: People Press, Oct. 2007, as National Knowledge Project)

2. Analysis of Intangible Assets Value on Listed Company;

3. Management of Intangible Assets for Trademark (Brand);

4. Intellectual Property Strategy and Management of Intangible Assets;

5. 36 Taboos of Intangible Assets—Research and Analysis of Intangible Assets Failure. (Haitian Press Mar. 2004 edition)

Social Activities

MBA Supervisor of University of Chinese Academy of Science; Professor of Law, Zhongnan University of Economy and Law, MBA supervisor; Professor of Law, Tianjin Normal University; Director of Shenzhen Intangible Assets Committee on National High-tech Cooperative Organization; Director of Tianjin Xiandai Intangible Assets Center; “Counselor of Intangible Asset Strategy” in Leping government.

Area of Focus and Contribution

Create whole new level “Intangible Asset Discipline” theory system and makes improvement; complete academic monograph on intangible asset; Prof. Cai is the first worldwide;

Propose beneficial circulation of intangible asset and human resource, design “structure of intangible asset”, suggest “management of combination on intangible asset and human resource”, Prof. Cai is the first worldwide;

Invent “method of 60 thousand intangible asset”, Prof. Cai is the first worldwide;

Transfer theory of intangible asset to AIMIS, Prof. Cai is the first worldwide;

Incorporate 21st century intangible asset and 21st century internet as a whole, direct the first intangible asset website with the theory, Prof. Cai is the first worldwide;

Incorporate intangible asset theory, intangible asset training, intangible asset counseling, and intangible asset information as a whole, Prof. Cai is the first worldwide;

Prof. Cai creates “IAMIS”, “IABANK”, and “Intangible Asset” as three English Phases.